Design Brief:
Meow Wolf creates breathtaking immersive installations with extremely rich storytelling components and Easter eggs buried in their exhibits and purposely can create confusion for the audience. Visitors tend to only scratch the surface of the exhibit’s narrative by physically being there and there are a lot of possibilities for extending the narrative after they complete their visit by tying their purchases from the gift shop to extended/alternative storylines.
Problem:
How can we create a user experience that allows users to relive their memories of the visit and discover more engaging and puzzling content? How can we add value to their gift shop purchases and promote further engagement with Meow Wolf’s installations and products?
Solution:
Bring the Convergence Station; a Meow Wolf experience, home and share it with friends!
Meow Wolf’s Meow Orb is a smart light and entertainment companion that pairs with the Meow Wolf App.
Use the Meow Wolf app to cast content to a smart TV. The videos sync with the Meow Orb lights to display Meow Wolf inspired scenes and moods from the exhibit. Enjoy Meow Orb’s customizable settings to make a one of a kind companion. Explore audio based narrations and immersive multiplayer game integrations within the app to create another layer of the Meow Wolf lore!
Use the Meow Wolf app to cast content to a smart TV. The videos sync with the Meow Orb lights to display Meow Wolf inspired scenes and moods from the exhibit. Enjoy Meow Orb’s customizable settings to make a one of a kind companion. Explore audio based narrations and immersive multiplayer game integrations within the app to create another layer of the Meow Wolf lore!
+ The Meow Orb is a unique companion with abundant use case features.
+ The device brings the Meow Wolf lore home and it lives rent free, forever expanding the Convergence universe.
+ Meow Orb’s purchasing opportunities create physical and digital add-ons.
Meet the team
Roles:
Alba C. (myself) Head UX/UI Designer and Researcher
Miguel J. Creative Director & Concept Developer
Liz M. Project manager & storyteller
Jake S. UX/UI Designer & Concept Developer
Jonathan G. 3D Modeling Artist & Concept developer
Research
The immersive Convergence universe is created by playing with lights.
Companion characters extend product life cycles by creating audience emotional attachment to the products.
Smart light displays are being bought for entertainment rooms across the home.
Allowing players to create unique character is an appealing aspect for customers.
All interactive components of the app must have an accessibility focused design.
AR choose your own adventure stories and games have a high rate of user on-boarding and retention.
Character Story
Journey Map
User Interface
To connect the Meow Orb to the App and the App to the user's Smart TV, there is a process the user goes through. Very simple and quick to effectively connect.
Some features:
+ Enable Wi-Fi connectivity.
+ Meow Orb syncs with your Smart TV.
+ Instructions guide the user through the pairing process.
+ Meow Orb syncs with your Smart TV.
+ Instructions guide the user through the pairing process.
We take the user through a short onboarding to teach them a bit about how to use the app and the product
Some features:
+ Screens guide the user on how to navigate the Meow Wolf App/Meow Orb.
+ Users can Purr... sonalize their Meow Orb.
+ Meow Orb customizations appear throughout the app.
+ Users can Purr... sonalize their Meow Orb.
+ Meow Orb customizations appear throughout the app.
+ Meow Orb lives at the bottom right of the screen to help navigate, teach, and give tips to the user whenever they may need them. Orb will also pop up randomly when the user comes across something new!
+ Built-in LEDs display color scenes from the Convergence Station.
+ Control LED’s (color, dimness) through the app.
+ Built-in speaker delivers audio-based narrations of the Convergence Station’s storyline.
+ Rechargeable lithium battery makes it portable.
+ Control LED’s (color, dimness) through the app.
+ Built-in speaker delivers audio-based narrations of the Convergence Station’s storyline.
+ Rechargeable lithium battery makes it portable.
Feature Activation
Audio & Video
+ Create a richer experience through Meow Wolf audio narrations and songs.
+ Journey through Meow Wolf lore that syncs with the colors of displayed on your Meow Orb.
AR Adventure Games
+ Expanding to the realm of AR Storytelling
+ Venturing into other immersive experiences Meow Wolf has to offer
+ Connecting with other Meow Wolf stories and future products to create new games
Marketplace add-ons
+ Entice users to make additional purchases in the Meow Wolf store by creating add-ons. These add-ons would include expansion packs and new companions.
Experience the Convergence Station in a new immersive journey, with a new pal
Prototype
